Privacy Policy

1. Information We Collect

We collect information you provide directly to us, including:

• Name and email address when you join our waitlist or place an order
• Shipping and billing address for order fulfillment
• Payment information (processed securely through our payment provider)
• Any messages or inquiries you send us

2. Automatically Collected Information

We run our own simple analytics. When you browse the site we record which pages you view, whether you add a scent to your bag or start checkout, the website that referred you, the campaign tags in the link you used (such as a TikTok video), your device type and your country. We tie these together with a random session identifier, not your name or email, and we don't store your IP address.

We use two small first-party cookies for this: sheba_sid (the session identifier, which expires after 30 minutes of inactivity) and sheba_utm (the campaign tags of your latest visit, kept for 30 days). Your bag is stored in your browser's local storage until you check out.

We may also use the TikTok pixel, which tells TikTok when you view our shop, add to your bag or start checkout, so we can measure which of our videos and ads work. TikTok's use of that information is covered by its own privacy policy.

3. How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders
• Send you order confirmations and shipping updates
• Notify you about product launches and promotions (if you opted in)
• Respond to your questions and requests
• Improve our website and product offerings
• Detect and prevent fraud

4. Sharing Your Information

We do not sell, rent, or trade your personal information. We share it only with the service providers that run parts of our business, and only what each needs:

• Stripe: payments, online and at our in-person events
• Supabase: our order and customer database
• Vercel: hosting for this website
• Resend: order and shipping emails
• EasyPost and the carriers it connects (such as USPS): shipping labels and tracking
• TikTok: the pixel described above

These providers are required to protect your information and use it only to provide their services to us.

5. Data Security

We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

6. Your Rights

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications at any time
• Withdraw consent where we rely on consent for processing

7. Cookies

Our website uses cookies to enhance your browsing experience. Cookies are small text files stored on your device. You can manage cookie preferences through your browser settings. Disabling cookies may affect some functionality of the website.

8. Third-Party Links

Our website may contain links to third-party websites, such as our social media pages. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

9. Children's Privacy

Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children. If we learn that we have collected information from a child under 13, we will delete it promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

11. Contact Us

If you have questions about this Privacy Policy or how we handle your data, reach out to us on Instagram at @trysheba.